Funding
The Kindness Gap: How VC Rejections Affect Founders
1 min read · June 17, 2026 · Source: SaaStr

Key takeaway
A little kindness in the fundraising process can go a long way for both founders and VCs.
The fundraising journey is tough. VCs often say, "We passed on that one," while founders say, "We chose not to give them an allocation." This language masks the reality of rejection and creates a gap in understanding between both parties.
For founders, this gap can lead to resentment and missed opportunities. A more gracious approach can foster better relationships and open doors in the future. Kindness during these interactions can leave a lasting impression, even when the answer is no.
Founders should focus on maintaining positive relationships with VCs, even in rejection. Consider how you communicate decisions and be open to feedback. Watch for VCs who prioritize kindness; they could be valuable partners down the line.
Source: read the original article →
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