What's new
How to get your business found — and recommended — by ChatGPT, Claude, Perplexity and Google's AI. Practical SEO for the AI era, one idea at a time.
Old Negative Content Can Haunt Your Business with AI
AI can revive old negative content, making it more influential. This poses a risk to your reputation and visibility in search results.
Google Clarifies AI Search Changes for Local Businesses
Google's Ginny Marvin shared insights on AI Search and Qualified Future Conversions. Understanding these updates is key for local businesses to improve their visibility online.
Measure GEO's Impact Without Perfect Data
You can show the value of your GEO investment even without exact attribution. Focus on metrics tied to growth to improve your chances of being found by AI.
ChatGPT Access Reduces Traditional Search Traffic by 9%
New research shows a 9% drop in traditional search as more people use ChatGPT. Local businesses must adapt to this shift to stay visible and recommended by AI.
Google Clarifies LLMs-Author.txt for Better SEO Visibility
Google's John Mueller discussed how the LLMs-Author.txt file helps distinguish authors with similar names. This can enhance your visibility in AI search results, making it easier for customers to find you.
Rethink Your SEO Priorities for AI Search Success
AI is reshaping SEO strategies. Local businesses need to adapt their efforts to ensure they can be easily found and recommended by AI assistants.
Boost Your Brand's Visibility in AI Search Results
AI search recommendations can shape how customers find your business. Understanding how to measure your brand's presence can lead to better visibility and more recommendations.
OpenAI Launches AI-Powered Ad Generator for Businesses
OpenAI has introduced a feature that generates ads using ChatGPT. This development can help local businesses craft targeted ads that AI can easily recognize and recommend.
ChatGPT Dominates AI Traffic: What It Means for Your Business
ChatGPT now drives 92% of AI referral traffic, highlighting the importance of optimizing for AI. Local businesses must ensure they are easily found and recommended by these AI systems to attract more customers.
Master Multi-Location Search for Better AI Visibility
Search visibility now spans AI assistants and social platforms, not just Google. Local businesses must adapt to ensure they are found and recommended by these new search avenues.
How ChatGPT Chooses Sources: A Guide for Local Businesses
ChatGPT’s source selection reveals the importance of validated facts and specific queries. Local businesses need to focus on being credible and easily discoverable by AI.
Simplifying Local Marketing for Better AI Visibility
61% of CMOs find local marketing too complex. This complexity could hinder your business's chances of being found and recommended by AI tools.
ChatGPT Ads Are Now More Relevant—What It Means for You
ChatGPT users are dismissing ads 50% less often, showing improved relevance. This shift means AI is better at finding and recommending businesses that meet user needs.
Who Trains Your AI? It Affects Your Brand Recommendations
AI is now influencing brand recommendations based on confidence and third-party proof. Local businesses need to understand this to improve their visibility and credibility.
Google Gemini Can Control Your Computer: What It Means for You
Google Gemini can now control computers, raising security concerns for AI. Local businesses must ensure their websites are safe to stay visible and recommended by AI.
OpenAI Launches ChatGPT Ads Manager for UK Businesses
OpenAI has launched a beta version of ChatGPT Ads Manager for UK advertisers. This new ad channel may help businesses get noticed by AI assistants and reach more customers.
Google's Patent Signals a Shift in SEO for Local Businesses
Google's new patent hints that AI will create profiles based on your online presence. This means local businesses must clearly define who they are to get found and recommended by AI.
I asked ChatGPT to recommend a law firm. It told me who gets left out.
I asked ChatGPT to recommend a law firm, and a respected 30-year practice never came up. So I asked the AI why — and its answer is a warning for every business that assumes being good is enough.
More people are asking AI who to hire. Is your business in the answer?
AI is fast becoming how people choose who to hire — and good businesses are invisible for two reasons: their sites aren't built for AI to read and trust, or they've accidentally blocked the very bots that would recommend them.
GEO Digest · SEO for the AI Era
Get it in your inbox
How to get your business found — and recommended — by AI. One practical idea at a time. Unsubscribe any time.