Data Layers Are Now Front and Center in B2B Products

Benjamin Wagner, CEO of Firebolt, spoke at SaaStr AI about how the traditional view of data layers is changing. Historically, customers focused on user experience, unaware of the databases behind the scenes. Now, as AI agents engage directly with products, data takes center stage.

This shift matters because it changes how customers perceive value. Founders must now consider not just the user experience but also how data visibility influences customer interactions. Those who adapt will have a competitive edge as customers seek more transparency and functionality.

Founders should watch for trends in data accessibility and integration. Invest in making your data layer a strength, not an afterthought. Consider how to leverage it in your product strategy moving forward.